All businesses that have taken up online marketing, aim
at improving their ranking. Online promotion is a very important strategy that
deserves a significant amount of your time and attention. Alexa has been a global pioneer in offering
meaningful insights that lead to competitive advantage for one's business. There
are different ways of attracting targeted traffic nowadays. Some go for good
places while other like to know that their site receives heavy traffic. Alexa
ranking receives a great deal of significance.
Alexa ranking is a ranking system that is set by alexa.com that
basically audits and makes public the frequency of visits on various web sites.
Alexa's traffic ranks are for top level domains. It is a single metric that provides a quick
summary of a site's performance as compared to the other competitive sites.
Alexa rank is an estimate of how popular your site is relative to all other
sites. Alexa gives answers to all your questions. It tells you how your site is
doing in comparison to others. Your sites rank is not only dependent on that
site's traffic but also on the changes to traffic on other sites. In order to
get an accurate Alexa ranking you can certify your site's metrics on Alexa.
The Alexa ranking for a site is calculated on the basis
of how many visitors with the Alexa toolbar installed have visited that
particular site. Alexa
mainly focuses on delivering the richest and most meaningful analytics tools
for its customers. Alexa uses quite different systems to estimate website
traffic. It
may prove out to be helpful for sites that have very good traffic and which
attract highly targeted leads. Alexa focuses more on the traffic that web sites
receive rather than on links.
Alexa's rank is one of the golden standards that
decide a website's worth in terms of traffic and uses a toolbar to measure
website statistics. The statistics pulled by Alexa can be used for a number of
reasons but it's mainly about analyzing traffic. Alexa also collects and stores information
about the web pages that you view. It takes care about the privacy of the
clients and is a wholly owned subsidiary of Amazon.com. Alexa
helps people in discovering new content and helps people in making better
online decisions. The lower is the rank
of a website, better it has a rank in Alexa. Alexa can also be used to study
and analyze the pattern of the users, which further could be used for
commercial purposes. Online marketing is not just about improving
the promotion and visibility of your website. It's also about
making your site better for your customers who use it to interface with your
website. Another good thing about Alexa is that it gets updated daily so there
are more chances of your website getting a better rank. Alexa rank is dependent
on your websites updates and also on your traffic.
When your site is properly visible, there will be more
increase in traffic and it results in better Alexa ranking. Better the Alexa
ranking, more the site is popular. More the site will be
popular, high will be the traffic. In most cases it is seen that higher the
Alexa ranking, greater is the strength of Google Page rank.
